I'm guessing this must be some sort of joke item, because I can't understand why you would really what one of these on the front of your PC:

"Thermaltake Drive Bay Kit 5 1/4" A2021 Beverageholder and Cig. Lighter" - http://www.komplett.ie/k/ki.asp?sku=123419

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Updated 2021 : note that the above post is out of date as it was originally published in 2007, but is left here for archival purposes. Sadly the external link is now dead, so I have unlinked it.